Aude Ferrand

Aude Ferrand is Chief Commercial Officer of TAV Airports Holding and Chief Executive Officer of TAV Operation Services. She leads the group’s commercial and marketing strategy across its international airport portfolio and oversees the growth and performance of TAV Operation Services as a global airport hospitality operator.
 
Her approach sits at the intersection of commercial performance, brand strategy, digital enablement and human-centred service design—shaping airports as integrated experience platforms that create long-term value. She focuses on aligning retail, food & beverage, services and digital ecosystems to deliver meaningful passenger experiences while generating sustainable value for partners and stakeholders.
 
Aude joined the aviation sector in 2017 as Chief Retail Officer at Groupe ADP before taking on expanded executive responsibilities within TAV Airports. Prior to aviation, she held senior roles at Printemps and spent over a decade with Amore Pacific in international marketing and executive positions. She began her career in the UK with Club 21 as Armani Jeans Brand Manager.
 
She holds a degree in International Business and an International Certificate in Corporate Finance (ICCF) from HEC. With a career spanning aviation, airport hospitality, travel retail and luxury brands, she brings a cross-industry perspective to the evolution of airport ecosystems and is recognised for her collaborative, people-first leadership style.